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About us

Our Story

The idea for Sleevely was conceived after the birth of Ike’s son as he sought a way to digitize and simplify the task of manually recording baby feeding times and amounts. Sleevely is the first product of enableteQ LTD, founded in 2013, a company focused on smart hydration and nutrition solutions. 

  Ike, father to Beeri, serves as CEO and brings over 16 years of experience in Executive Sales and Operations to the team, working for Fortune 100 companies such as Motorola, Dell and Groupon. Beyond sales, Ike has a proven track record of leading and managing P&L centers, customer operations, planning fulfillment and distribution.


Ike, father to Beeri, serves as CEO and brings over 16 years of experience in Executive Sales and Operations to the team, working for Fortune 100 companies such as Motorola, Dell and Groupon. Beyond sales, Ike has a proven track record of leading and managing P&L centers, customer operations, planning fulfillment and distribution.

  Dan, father to Roy, Ofri and Omer, is Head of Products and brings 12 years of product management in the B2B and B2C worlds, in the US and Israel. Dan has experience in R&D resource management, consumer products, mobile ecommerce, online advertising, product strategy and analytics.


Dan, father to Roy, Ofri and Omer, is Head of Products and brings 12 years of product management in the B2B and B2C worlds, in the US and Israel. Dan has experience in R&D resource management, consumer products, mobile ecommerce, online advertising, product strategy and analytics.

  Adi, mother to Avigail and Uri, has over 12 years experience in Marketing Communication, Strategic Planning, Online Marketing and Advertising. Adi has worked in leading BTL and advertising agencies in Israel. For the last 4 years, she has been working as a freelance marketing and strategic advisor for leading Israeli companies and governmental institutions.


Adi, mother to Avigail and Uri, has over 12 years experience in Marketing Communication, Strategic Planning, Online Marketing and Advertising. Adi has worked in leading BTL and advertising agencies in Israel. For the last 4 years, she has been working as a freelance marketing and strategic advisor for leading Israeli companies and governmental institutions.